Practical guides on Meta ads, lead costs, budgets, and hiring help — written for owners of US roofing, HVAC, plumbing, landscaping, cleaning, and remodeling businesses. Every number we publish links back to where it came from.
How US home service businesses use Facebook and Instagram ads to book jobs: budgets, targeting, offers, lead handling, and the numbers that decide whether it works.
Read the guideIndustry averages tell you almost nothing. Here is how to work out the most you should pay for a lead in your own trade, market and business.
Read the guideWhat to ask, what to check, and what to walk away from when hiring a marketing agency for a roofing, HVAC, plumbing, landscaping or remodeling business.
Read the guideThe four main paid channels for home service businesses, what each is structurally good at, and how to decide where your next dollar should go.
Read the guideWork out a Meta ads budget from your own numbers: job value, margin, close rate and capacity — plus the minimum spend below which campaigns stay stuck.
Read the guideInstant forms get cheaper leads. Landing pages get better ones. How to decide which fits your home service business, and how to get most of both.
Read the guideWhat actually works in Facebook and Instagram ads for contractors: before-and-after proof, phone-shot video, the hooks that stop the scroll, and what to avoid.
Read the guideFacebook ads not working for your contracting business? The eight failures we see most often, why each one happens, and what actually fixes it.
Read the guideRoofing, HVAC, landscaping and remodeling all peak at different times. How to pace ad spend across the year instead of only advertising when you are already busy.
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