Meta Ads For US Home Service Businesses — Backed By A Revenue Guarantee

Verified in Ads ManagerLandscaping · Texas

$877 in ad spend, $30,000+ in landscaping revenue.

Four ad sets. The two founder-led UGC sets produced 48 of the 52 leads at $13.42 and $15.55 each, while the two static sets managed 2 leads each at $34.91 and $55.91. Swapping Meta’s instant form for our own qualifying form meant nearly every qualified lead booked an estimate — 15 jobs closed at a ~$2,000 ticket, a 29% lead-to-close rate.

Ad Spend: $876.94
Ad Spend
Leads: 52
Leads
Lead-To-Close: 29%
Lead-To-Close
Revenue: $30K+
Revenue

Read The Full Breakdown See all 5 campaigns, up to $109,200 in a month →

Meta Ads Manager showing four ad sets for one campaign. Jotform UGC custom audience: 24 website leads at $15.55 per lead, $373.26 spent. Jotform New Statics: 2 leads at $34.91 per lead, $69.82 spent. Jotform UGC: 24 website leads at $13.42 per lead, $322.05 spent. Jotform: 2 website leads at $55.91 per lead, $111.81 spent. Fifty-two leads and $876.94 in total spend across the four ad sets. — Meta Ads Manager, four ad sets in one campaign. The two UGC sets produced 48 of the 52 leads at $13.42 and $15.55 each; the two static sets produced 2 leads each at $34.91 and $55.91. The four rows total 52 leads and $876.94 in spend — the numbers quoted throughout this case study.

What makes 9xBooked different

The 9xBooked Guarantee

Every engagement comes with a guarantee of additional revenue — tailored to your business.

We don't publish a one-size-fits-all number. Your service area, pricing, capacity, and current marketing all shape what's realistic. On your free audit call, we review your business and put your specific revenue guarantee in writing — before you commit to anything.

How it works: Book a call → get audited → receive your custom revenue guarantee. Simple, honest, and built around your numbers.

Who it's for

US home service businesses currently doing $20k+/month in revenue.

What you get

A written revenue guarantee sized to your capacity, market, and budget.

Your team

Handles quoting, closing, and customer service — we handle the ads and leads.

The Booked Out System

The Meta Ads System Built To Book Home Service Jobs

A done-for-you Meta advertising system built specifically for US home service businesses — four stages that turn ad spend into a predictable pipeline of qualified bookings, not clicks and likes.

01
Audit
We find exactly what's costing you booked jobs across your site, Facebook, and Instagram.
02
Optimize
Every gap gets fixed before launch so cold traffic trusts you and takes one clear next step.
03
Offers & Creative
Market-specific offers packaged with custom photo and video ad creative built to stop the scroll.
04
Test, Launch & Scale
A structured 14-day test window identifies the winners — future budget goes only to proven ads.

See The Full Booked Out System

For US Home Service Businesses

Built for Home Service Businesses That Need More Booked Jobs

9xBooked is for home service businesses doing $20k+/month that want a predictable pipeline. We run the ads and deliver exclusive, pre-qualified leads — your team quotes and closes.

Roofing & ExteriorsHVACPlumbingElectricalLandscaping & Lawn CareWindows & DoorsKitchens & BathroomsPaintingPest ControlCleaning ServicesDriveways & PavingHome Remodeling

Example Campaign Results

Before & After — Real Client Campaigns

Five campaigns across landscaping, hardscaping, and window cleaning — from $109,200 contracted in a single month to a 38% lead-to-close rate held over five months. Each one lists what was tracked in Ads Manager and what was estimated.

case 01
hardscaping & outdoor living
$109.2K
contracted
MetricBeforeAfter
- optimised forlead volumeproject size
- lead intentbrowsershomeowners planning a build
- headline numbercost per lead$109,200 contracted
Full Breakdown
How It Started
hardscaping is a high-ticket, low-volume trade. a patio or retaining wall is a considered purchase measured in tens of thousands of dollars, so the standard home-service playbook — chase volume, drive cost per lead to the floor — works against you. it fills the calendar with browsers and buries the two or three homeowners a month who are genuinely ready to commit to a build.
Our Approach
we built the campaign to filter rather than to accumulate. creative led with finished-project photography so the ad itself did the qualifying: homeowners actively planning a build responded, casual browsers scrolled past. lead volume was allowed to stay modest on purpose, and speed to the in-home estimate was treated as the number that mattered — on jobs of this value the estimate visit is where the sale is won or lost.
Full Before & After
optimised forlead volumeproject size
lead intentbrowsershomeowners planning a build
headline numbercost per lead$109,200 contracted
Campaign Results
≈ $1,600
ad spend
43
leads
$37
cost per lead
6
projects won
≈ $18,200
avg. project value
$109,200
contracted work
on high-ticket trades, fewer and better beats more and cheaper. six signed projects off 43 leads is the whole model — the ads were built to filter, not to fill a pipeline.
Contracted Work
$109,200
Read Case Study
case 02
Ads Manager Proof
residential lawn & landscaping
29%
lead-to-close
MetricBeforeAfter
- lead formmeta instant formscustom qualifying form
- winning creativestaticsugc + founder-led video
- cost per lead$35–$56$13–$16
Full Breakdown
How It Started
the account was running meta's built-in instant forms. they are cheap to fill in and that is exactly the problem — a homeowner can submit one in two taps without ever intending to buy, so the pipeline looked healthy while the booked-estimate count stayed flat. the owner also had something most landscaping accounts do not: he was willing to be on camera.
Our Approach
two changes. first, meta's instant form was replaced with a custom qualifying form, so a lead cost the homeowner a little effort and arrived with real intent. second, the creative rotation was rebuilt around founder-led and ugc video, with statics kept only as a control. the ads manager screenshot shows how sharply those two ad sets separated from the statics.
Full Before & After
lead formmeta instant formscustom qualifying form
winning creativestaticsugc + founder-led video
cost per lead$35–$56$13–$16
lead qualityunqualified volumenearly all booked an estimate
Campaign Results
$876.94
ad spend
4
ad sets
52
leads
$13–$17
blended cost per lead
15
jobs closed
29%
lead-to-close rate
≈ $2,000
avg. ticket
$30,000+
revenue
a 29% lead-to-close on 52 leads beats a 5% close on 300. the two levers were lead quality and creative format, not budget — the whole campaign ran on under $900.
Revenue Generated
$30,000+
Read Case Study
case 03
full-service landscaping
8.4x
est. roas
MetricBeforeAfter
- targetingnarrow interest groupsbroad, inside the service radius
- ad messaginggeneric landscapingnamed services like aeration
- creativestock photosbefore/after, crew, selfie video
Full Breakdown
How It Started
full-service landscaping sells a long menu — aeration, mowing, seasonal maintenance, cleanups — and the instinct is to advertise all of it at once, which produces ads nobody can act on. the account also had the two habits that quietly cap most landscaping campaigns: narrow interest-based audiences that fatigue within weeks, and stock photography that looks like every competitor in the county.
Our Approach
we went the other way on all three. targeting was widened to a broad age range inside a defined service radius rather than interest groups. messaging named a single service — aeration — instead of generic landscaping. and every stock image was replaced with the company's own before-and-after shots, crew action photos, and selfie-style video. offers led on value, like same-day estimates and a free mow, rather than on price cuts.
Full Before & After
targetingnarrow interest groupsbroad, inside the service radius
ad messaginggeneric landscapingnamed services like aeration
creativestock photosbefore/after, crew, selfie video
offer typediscountssame-day estimates, free mow
Campaign Results
≈ $9,400
ad spend
205
leads
$46
cost per lead
78
jobs closed
38%
lead-to-close rate
$900–$1,000
avg. job value
$79,000
cash collected
$45,000
estimates pending
8.4x
est. roas
broad targeting, one named service, and the company's own photography held a 38% lead-to-close across five months — a rate that survives scrutiny in this category. next up: leaning further into selfie-style video, and rotating the offer into fall cleanups and gutter add-ons to keep the pipeline full year-round.
Cash Collected
$79,000
Read Case Study
case 04
residential window cleaning
6.0x
blended roas
MetricBeforeAfter
- lead sourcereferrals onlypaid + referrals
- monthly booked jobsunpredictable85
- cost per jobunknown≈ $66
Full Breakdown
How It Started
the company had been running for years on word-of-mouth and referrals. summers were busy, shoulder seasons were quiet, and there was no predictable way to fill the schedule. they had never spent a dollar on paid advertising and had no landing pages, no pixel data, and no baseline for what a booked cleaning job should cost.
Our Approach
we started with a broad test to learn what actually worked for their market — creative, copy, and audiences — before spending real money. every ad pointed to a simple landing page with a single call-to-action: call a dedicated tracking line so every booked job could be attributed back to the ad that produced it.
Full Before & After
lead sourcereferrals onlypaid + referrals
monthly booked jobsunpredictable85
cost per jobunknown≈ $66
ad spend$0$5,640.65
Campaign Results
$5,640.65
ad spend
85
booked jobs
553
conversations
$34,000
revenue generated
6.0x
blended roas
the account went from zero paid infrastructure to a repeatable booking engine in one campaign cycle. once the winners were identified, spend scaled without cost-per-job creeping up.
Revenue Generated
$34,000
Read Case Study
case 05
residential window cleaning
≈ 11.3x
roas
MetricBeforeAfter
- lead typeshared, low-intentexclusive, pre-qualified
- cost per lead$15–40≈ $3.53
- close ratesingle digits10%
Full Breakdown
How It Started
the client had tried shared lead-gen services before and been burned — the same leads sold to 3–4 competitors, low intent, high refund rate. they wanted exclusive leads, from their own funnel, that their sales process could actually close.
Our Approach
we skipped broad testing and went straight to a lean 4-ad-set structure informed by what already worked in the vertical. creative, copy, and audience were varied inside a tight budget so every dollar produced a qualified lead — handed off warm and pre-qualified so the client's sales process could focus on closing.
Full Before & After
lead typeshared, low-intentexclusive, pre-qualified
cost per lead$15–40≈ $3.53
close ratesingle digits10%
control of funnelnoneowned end-to-end
Campaign Results
$2,056.48
ad spend
220,000+
impressions
582
leads generated
≈ $3.53
cost per lead
10%
close rate
58
booked jobs
$400
avg job value
$23,200
revenue generated
≈ 11.3x
roas
swapping shared lead-gen for an owned meta ads funnel cut cost-per-lead by an order of magnitude and gave the sales team leads they could actually close.
Revenue Generated
$23,200
Read Case Study

Swipe to compare campaigns →

How Many More Jobs Could You Complete With 10 Extra Booked Jobs Every Month?

Book a call and we'll review your service, coverage area, capacity, average job value, current marketing, and campaign economics.

Book My Free Audit Call

Revenue Calculator

See what the Booked Out System could return for you

Tune the inputs to your business. Defaults use real ranges from home service accounts we've run.

Monthly Ad Budget$3,000

$1,000$25,000

Average Job Value$250

$100$10,000

Cost Per Lead$30

$10Our accounts average $20–$40$80

Close Rate25%

5%Industry avg 15–25%60%

Gross Profit Margin45%

15%70%

Repeat Customer Rate55%

0%Repeat & referral work drives LTV90%

Leads / mo

100

Booked jobs / mo

25

Cost per job

$120

Estimated Monthly Revenue4.4x ROAS

$13,125

$6,250 first-job + $6,875 from repeat customers.

Gross Profit / mo

$5,906

Net after Ad Spend

$2,906

ROI

97%

Break-even jobs / mo

27

Projected over

Revenue

$157,500

Net Profit

$34,875

Guaranteed Floor (3.5x)

$10,500

Typical Range (5–9x)

$15,000–$27,000

Get your written guarantee →

Estimates only — your written guarantee is sized to your business on the free audit call.

Common Questions

Home service marketing, answered

What is home service marketing?

Home service marketing is how businesses like roofing, HVAC, plumbing, landscaping, cleaning and remodeling companies generate booked jobs — through paid advertising, search, local listings, and referrals. For most trades the core challenge is not awareness but predictability: turning a variable flow of enquiries into a reliable pipeline of qualified work you can plan crews around.

What is the best marketing for home service businesses?

It depends on whether your work is urgent or planned. Emergency jobs belong on search, because those customers are already typing. Planned, higher-value work — roof replacements, HVAC installs, remodels, landscaping — usually performs better on Meta, where you reach the much larger group of homeowners who need the work but are not searching today. Most established businesses run both.

How much do home service leads cost?

It varies enormously by trade. Published Google Ads benchmarks put roofing around $228 per lead and cleaning around $47, with the gap driven mostly by conversion rate — roofing converts at about 3.7% against 17.65% for cleaning. The number that matters is what you can afford: average job value multiplied by gross margin and close rate sets your ceiling.

Who is 9xBooked?

9xBooked is a Meta ads agency for US home service businesses. We build and run Facebook and Instagram campaigns for roofing, HVAC, plumbing, landscaping, cleaning and remodeling companies, delivering exclusive leads that are never resold to competitors, with a written revenue guarantee sized on a free audit call.

How long does it take for home service ads to work?

Leads usually arrive within days, but a stable cost per booked job takes 30 to 60 days. The first two weeks are the ad platform learning who converts, and early numbers swing in both directions. Judging a campaign in week one is the most common way owners abandon something that was about to work.

Do I need a big budget to advertise my home service business?

You need enough for the platform to gather conversion data, which for most trades means at least $1,500 to $2,000 a month in ad spend. Below that, campaigns tend to stay stuck in the learning phase and costs never come down. Running a smaller budget consistently beats running a larger one intermittently.

More in our guides for home service businesses.

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Share four quick details and pick a time on the calendar. We'll tell you honestly whether the 9xBooked system is likely to work for you.

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Four quick questions, then pick your time. Under 60 seconds.

Step 1 of 5

What type of home service business do you run?

30 minutes · No pitch · Honest yes/no on fit

On the call, we'll cover:

Your current lead flow and where jobs come from
Service area, average job value, and capacity
Whether Meta ads will realistically work for you
A rough forecast of booked jobs and cost per job
Honest yes/no on fit — no pressure, no pitch

30-minute audit call

For US home service businesses ready to invest in growth

Your details stay private — used only to prepare your call. No spam, no shared lists.

We build ad systems that turn scrollers into booked jobs.